• February 14, 2025
• By Liam Jackson
• In Business
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• 0

As consumers, our shopping ways had already evolved dramatically, which means brands need to continuously seek innovative ways to meet our needs.  While online retail media has gained significant attention, an increasing number of brands are now also focusing on in-store engagement to complement their digital strategies.  And with the vast majority of purchases still occurring in physical stores, these brands are turning to retail media platforms to enhance their in-store experiences and drive meaningful interactions with us, customers.

A retail media platform is a digital solution that actually allows retailers to manage, track, and optimise advertising within their own physical stores or across a network of stores.  These platforms leverage technology to provide brands with a way to deliver targeted content to us, consumers, in-store, whether through the digital screens, interactive displays, or other probably other media forms.  Retail media platforms also integrate various types of digital and physical data, which enables brands to gain insights into our behaviour, track campaign performance, and ultimately improve their return on investment (ROI).  So by using these platforms, retailers can turn their store spaces into valuable, monetizable assets and then create a more seamless and impactful experience for customers like us.

One standout example of a retail media platform that is revolutionising in-store advertising is Qsic in-store retail media platform.  This platform actually allows retailers to manage dynamic in-store experiences with tailored content that resonates with shoppers.  So whether it’s through digital signage, audio, or interactive kiosks, Qsic helps brands connect with consumers at the point of decision-making.  With its data-driven insights, this platform provides them with the ability to optimise their messaging based on real-time customer interactions, so it ensures that the right message reaches the right shopper at the right time.

So the question is, why are leading brands choosing retail media platforms for in-store engagement?  Well, that’s because the benefits are clear.  For one, in-store advertising allows brands to reach us, consumers, who may not be as engaged with online content.  There are still many shoppers who prefer the tactile, sensory experience of physical stores, where they can interact with products, ask questions, and make decisions in person. Sometimes, it really feels better if you feel the clothing you want to buy before actually wearing it.  A retail media platform actually can help amplify this type of experience for us by providing visually compelling content that drives our attention and encourages us to impulsively purchase.  Yep, this is why there’s such a thing as impulse buying.

Moreover, in-store media is highly effective because it reaches consumers like us when we are most likely to make a purchase. Unlike online store experiences, where we can easily browse and navigate multiple options without commitment, in-store experiences offer a more immediate decision-making environment.  So this makes it easier for brands to influence buying behaviour and drive conversions.  And studies show that in-store promotional displays can actually increase product sales by up to 20%!

Another key advantage of retail media platforms is their ability to integrate omnichannel strategies.  With many of us now moving fluidly between online and offline channels, retailers who can offer a more seamless experience across both realms are at a greater advantage.  Retail media platforms allow these brands to maintain consistent messaging across in-store and online touchpoints, so it would be more fun to shop with them.

In conclusion, the rise of retail media platforms is reshaping the way brands engage with consumers in physical spaces.  If you enjoy shopping with your favourite brands, that’s probably because their retail media platform is effective.